The two parties would eventually collaborate officially in 2007 for a series of silver pendants and apparel. She showcased the brand’s goods for a season in CDG’s Aoyama flagship back in the ‘90s. I make things when I wanna make them, because I wanna make them.”Ĭomme des Garçon’s Rei Kawakubo was responsible for Chrome Hearts’ introduction into the Japanese market around the same time. To me Chrome Hearts has got nothing to do with the fashion world,” Stark told the Japan Times. “There’s no game being played for the fashion world. A 1999 article in the Japan Times even referred to Stark as “the antidesigner.” In the interview, the founder goes on to say how his favorite perk of success is the “radical seats at most concerts.” He apparently almost didn’t accept the prestigious honor at the time because he wasn’t familiar with the CFDA. Cher, another musical icon who fancied the brand, even presented Stark with the award in a full Chrome Hearts fit. Chrome Hearts received a CFDA Accessory Designer of the Year award in 1992, which cemented its reputation and increased brand awareness. From there, other big bands like Motley Crüe and Guns N’ Roses started wearing the Chrome Hearts' leather pieces and accessories as well, which began to establish the brand as an essential part of the rockstar uniform at the time.īy the early ‘90s, the fashion world started paying attention to Chrome Hearts too, but Stark has never been interested in being pigeonholed as fashion brand despite its ties to the industry. Jones took a liking to the brand and began wearing it on stage. The then-girlfriend of lead guitarist Steve Jones was starring a low-budget horror comedy from 1989 titled Chopper Chicks in Zombietown and Chrome Hearts designed some costumes for the movie. The first big exposure for the brand came from legendary punk rock band, the Sex Pistols. Sterling silver jeweler Leonard Kamhout joined the operation shortly after. Stark and Bowman couldn’t find leather jackets on the market that they wanted to wear, so they started to make their own. Chrome Hearts has been around since the ‘80s, cultivating an entire biker-inspired lifestyle with premium quality leather, sunglasses, jewelry, and home goods for over three decades.Ĭhrome Hearts was originally founded in 1988 by Richard Stark and leather manufacturer John Bowman in a Los Angeles garage. But the Los Angeles luxury label is far from a newcomer or simply the “in” brand of the moment. Rest assured that the content of the site is always improving thanks to the feedback we receive.Chrome Hearts is a brand that seems to be everywhere in 2020, whether as the title of a standout track from Lil Uzi Vert’s Eternal Atake, in Gunna and The Weeknd’s lyrics, or on Kylie Jenner’s Instagram. Please send us any feedback about typos or inaccuracies on the site and we'll try to fix them in a timely manner. This site contains thousands of different products, therefore the chance of typos and inaccurate pricing can be common. Any reliance on the material on this Site is at your own risk. The material on this Site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. ECJ LUXE is not responsible if information made available on this Site is not accurate, complete or current. We are not affiliated in any way with Audemars Piguet, Blancpain, Panerai, Rolex, Cartier, Richemont Companies, V.L.G, Breitling, Richard Mille, Van Cleef & Arpels, F.P. The ECJ LUXE Collection is an authorized agent for many fine brands.
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